Browsing Category

Advertising Platform

4 posts
Retail Media with Data Streaming using Apache Kafka and Flink
Read More
  • 499 views
  • 8 minute read

Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels. As retailers build retail media networks, they unlock new revenue opportunities while improving ad effectiveness and customer engagement. The key to success lies in real-time data streaming, which enables instant targeting, automated bidding, and precise attribution. Technologies like Apache Kafka and Apache Flink make this possible, helping retailers like Albertsons enhance ad performance and maximize returns. This post explores how real-time streaming is driving the evolution of retail media
Read More
0
0
0
Data Streaming with Apache Kafka and Flink in the Media Industry at Netflix Disney Plus Hotstar and Reliance JioCinema
Read More
  • 1.1K views
  • 8 minute read

Data Streaming with Apache Kafka and Flink in the Media Industry: Disney+ Hotstar and JioCinema

The $8.5 billion merger of Disney+ Hotstar and Reliance’s JioCinema marks a transformative moment for India’s media industry, combining two of the most influential streaming platforms into a data streaming powerhouse. This blog explores how technologies like Apache Kafka and Flink power these platforms, enabling massive-scale content distribution, real-time analytics, and user engagement. With tools like MirrorMaker and Cluster Linking, the merger presents opportunities for seamless Kafka migrations, hybrid multi-cloud flexibility, and new innovations like multi-angle viewing and advanced personalization. The transparency of both platforms about their Kafka-based architectures highlights their technical leadership and the lessons they offer the data streaming community. The integration of their infrastructures sets the stage for redefining media streaming in India, offering exciting insights and benchmarks for organizations leveraging data streaming at scale.
Read More
0
0
0
Real-Time Advertising Platform with Apache Kafka and Flink
Read More
  • 6.7K views
  • 10 minute read

How to Build a Real-Time Advertising Platform with Apache Kafka and Flink

An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing. This blog post explores how data streaming with Apache Kafka and Apache Flink enables context-specific advertising at any scale. Real-world success stories from Pinterest, Uber, Unity, buzzwil, and TV-Insight show different solutions and architectures for serving ads in marketing campaigns, embedded into mobile apps, and as SaaS software products.
Read More
0
0
0