Advertising Platform

Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels.…

1 week ago

Data Streaming with Apache Kafka and Flink in the Media Industry: Disney+ Hotstar and JioCinema

The $8.5 billion merger of Disney+ Hotstar and Reliance’s JioCinema marks a transformative moment for India’s media industry, combining two…

1 month ago

The State of Data Streaming for Gaming

This blog post explores the state of data streaming for the gaming industry, including customer stories from Kakao Games, Mobile…

1 year ago

How to Build a Real-Time Advertising Platform with Apache Kafka and Flink

An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing.…

2 years ago