Unified Commerce in Retail and eCommerce with Apache Kafka and Flink for Real-Time Customer 360
Kai Waehner
Delivering a seamless and personalized customer experience across all touchpoints is essential for staying competitive in today’s rapidly evolving retail and eCommerce landscape. Unified commerce integrates all sales channels and backend systems into a single platform to ensure real-time consistency in customer interactions, inventory management, and order fulfillment. This blog post explores how Apache Kafka and Flink can be pivotal in achieving real-time Customer 360 in the unified commerce ecosystem and how it differs from traditional omnichannel approaches.
