A New Era in Dynamic Pricing: Real-Time Data Streaming with Apache Kafka and Flink
In the age of digitization, the concept of pricing is no longer fixed or manual. Instead, companies increasingly use dynamic pricing — a flexible model that adjusts prices based on real-time market changes to enable real-time responsiveness, giving companies the tools they need to respond instantly to demand, competitor prices, and customer behaviors. This blog post explores the fundamentals of dynamic pricing, its link to data streaming, and real-world examples across different industries such as retail, logistics, gaming and the energy sector.