Customer Loyalty and Rewards Platform with Apache Kafka
Kai Waehner
Loyalty and rewards platforms are crucial for customer retention and revenue growth for many enterprises across industries. Apache Kafka provides context-specific real-time data and consistency across all applications and databases for a modern and flexible enterprise architecture. This blog post looks at case studies from Albertsons (retail), Globe Telecom (telco), Virgin Australia (aviation), Disney+ Hotstar (sports and gaming), and Porsche (automotive) to explain the value of data streaming for improving the customer loyalty.
