Browsing Tag

apache kafka

41 posts
Retail Media with Data Streaming using Apache Kafka and Flink
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  • 8 minute read

Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels. As retailers build retail media networks, they unlock new revenue opportunities while improving ad effectiveness and customer engagement. The key to success lies in real-time data streaming, which enables instant targeting, automated bidding, and precise attribution. Technologies like Apache Kafka and Apache Flink make this possible, helping retailers like Albertsons enhance ad performance and maximize returns. This post explores how real-time streaming is driving the evolution of retail media
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Learnings from the CIO Summit: AI + Data Streaming = Key for Success
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CIO Summit: The State of AI and Why Data Streaming is Key for Success

The CIO Summit in Amsterdam provided a valuable perspective on the state of AI adoption across industries. While enthusiasm for AI remains high, organizations are grappling with the challenge of turning potential into tangible business outcomes. Key discussions centered on distinguishing hype from real value, the importance of high-quality and real-time data, and the role of automation in preparing businesses for AI integration. A recurring theme was that AI is not a standalone solution—it must be supported by a strong data foundation, clear ROI objectives, and a strategic approach. As AI continues to evolve toward more autonomous, agentic systems, data streaming will play a critical role in ensuring AI models remain relevant, context-aware, and actionable in real time.
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Virgin Australia Journey with Apache Kafka - Innovation in the Airline and Aviation Industry
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Virgin Australia’s Journey with Apache Kafka: Driving Innovation in the Airline Industry

Data streaming with Apache Kafka and Flink is transforming the airline industry, enabling real-time efficiency and exceptional customer experiences. Virgin Australia exemplifies this innovation to modernize its Flight State Engine and overhaul its loyalty program. By embracing event-driven architecture, the airline has improved operational reliability and personalized services, setting a benchmark for aviation digitalization.
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Stateless and Stateful Stream Processing with Kafka Streams and Apache Flink
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Stateless vs. Stateful Stream Processing with Kafka Streams and Apache Flink

The rise of stream processing has changed how we handle and act on data. While traditional databases, data lakes, and warehouses are effective for many batch-based use cases, they fall short in scenarios demanding low latency, scalability, and real-time decision-making. This post explores the key concepts of stateless and stateful stream processing, using Kafka Streams and Apache Flink as examples.
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Data Lineage for Data Streaming with OpenLineage Apache Kafka and Flink
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  • 11 minute read

Open Standards for Data Lineage: OpenLineage for Batch AND Streaming

One of the greatest wishes of companies is end-to-end visibility in their operational and analytical workflows. Where does data come from? Where does it go? To whom am I giving access to? How can I track data quality issues? The capability to follow the data flow to answer these questions is called data lineage. This blog post explores market trends, efforts to provide an open standard with OpenLineage, and how data governance solutions from vendors such as IBM, Google, Confluent and Collibra help fulfil the enterprise-wide data governance needs of most companies, including data streaming technologies such as Apache Kafka and Flink.
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When NOT to use Apache Kafka
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When NOT to Use Apache Kafka? (Lightboard Video)

Apache Kafka is the de facto standard for data streaming to process data in motion. With its significant adoption growth across all industries, I get a very valid question every week: When NOT to use Apache Kafka? What limitations does the event streaming platform have? When does Kafka simply not provide the needed capabilities? How to qualify Kafka out as it is not the right tool for the job? This blog post contains a lightboard video that gives you a twenty-minute explanation of the DOs and DONTs.
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How Intersport uses Apache Kafka as Database with Compacted Topic in Retail
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  • 6 minute read

How the Retailer Intersport uses Apache Kafka as Database with Compacted Topic

Compacted Topic is a feature of Apache Kafka to persist and query the latest up-to-date event of a Kafka Topic. The log compaction and key/value search is simple, cost-efficient and scalable. This blog post shows in a success story of Intersport how some use cases store data long term in Kafka with no other database. The retailer requires accurate stock info across the supply chain, including the point of sale (POS) in all international stores.
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Real Time Customer Loyalty and Reward Platform with Apache Kafka
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  • 13 minute read

Customer Loyalty and Rewards Platform with Apache Kafka

Loyalty and rewards platforms are crucial for customer retention and revenue growth for many enterprises across industries. Apache Kafka provides context-specific real-time data and consistency across all applications and databases for a modern and flexible enterprise architecture. This blog post looks at case studies from Albertsons (retail), Globe Telecom (telco), Virgin Australia (aviation), Disney+ Hotstar (sports and gaming), and Porsche (automotive) to explain the value of data streaming for improving the customer loyalty.
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Dish Wireless Cloud-native 5G Telco Network powered by Data Streaming with Apache Kafka
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  • 8 minute read

How Apache Kafka helps Dish Wireless building cloud-native 5G Telco Infrastructure

5G telco infrastructure provides the basic foundations of data movement and increasingly unlocks new capabilities for low latency and critical SLAs. Real-time data processing with data streaming using Apache Kafka enables innovation across industries. This blog post explores the success story of Dish Wireless and its cloud-native standalone 5G infrastructure leveraging data streaming.
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Data Streaming with Apache Kafka at Airlines - Lufthansa Case Study
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  • 5 minute read

How Lufthansa uses Apache Kafka for Middleware and Analytics

Aviation and travel are notoriously vulnerable to social, economic, and political events, as well as the ever-changing expectations of consumers. The coronavirus was just a piece of the challenge. This post explores how Lufthansa leverages data streaming powered by Apache Kafka as cloud-native middleware for mission-critical data integration projects and as data fabric for AI/machine learning scenarios such as real-time predictions in fleet management. An interactive conversation with Lufthansa as an on-demand video is added at the end as a highlight if you want to learn more.
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