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How Michelin improves Aftermarket Sales and Customer Service with Data Streaming

Aftermarket sales and customer service require the right information at the right time to make context-specific decisions. This post explains the modernization of supply chain business process choreography based on the real-life use case of Michelin, a tire manufacturer in France. Data Streaming with Apache Kafka enables true decoupling, domain-driven design, and data consistency across real-time and batch systems. Common business goals drove them: Increase customer retention, increase revenue, reduce costs, and improve time to market for innovation.
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Data Streaming with Apache Kafka at Airlines - Lufthansa Case Study
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How Lufthansa uses Apache Kafka for Middleware and Analytics

Aviation and travel are notoriously vulnerable to social, economic, and political events, as well as the ever-changing expectations of consumers. The coronavirus was just a piece of the challenge. This post explores how Lufthansa leverages data streaming powered by Apache Kafka as cloud-native middleware for mission-critical data integration projects and as data fabric for AI/machine learning scenarios such as real-time predictions in fleet management. An interactive conversation with Lufthansa as an on-demand video is added at the end as a highlight if you want to learn more.
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The State of Data Streaming for Insurance in 2023
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The State of Data Streaming for Insurance

This blog post explores the state of data streaming for the insurance industry in 2023. The evolution of claim processing, customer service, telematics, and new business models requires real-time end-to-end visibility, reliable and intuitive B2B and B2C communication, and integration with pioneering technologies like AI/machine learning for image recognition. Learn from use cases of Allianz, Generali, Policygenius, and more. A complete slide deck and on-demand video recording are included.
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Modernization of OT IT and SCADA with Data Streaming
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Modernizing SCADA Systems and OT/IT Integration with Data Streaming

SCADA control systems are a vital component of IT/OT modernization. The old IT/OT infrastructure and SCADA system are monolithic, proprietary, not scalable, and miss open APIs based on standard interfaces. This post explains the modernization of such a system based on the real-life use case of 50Hertz, a transmission system operator for electricity in Germany. A lightboard video is included.
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The State of Data Streaming for Energy and Utilities in 2023
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The State of Data Streaming for Energy & Utilities

The evolution of utility infrastructure, energy distribution, customer services, and new business models requires real-time end-to-end visibility, reliable and intuitive B2B and B2C communication, and integration with pioneering technologies like 5G for low latency or augmented reality for innovation. I look at trends in the utilities sector to explore how data streaming helps as a business enabler, including customer stories from SunPower, 50hertz, Powerledger, and more. A complete slide deck and on-demand video recording are included.
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Data Streaming with Apache Kafka as Data Fabric for GenAI
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Apache Kafka as Mission Critical Data Fabric for GenAI

Apache Kafka serves thousands of enterprises as the mission-critical and scalable real-time data fabric for machine learning infrastructures. The evolution of Generative AI (GenAI) with large language models (LLM) like ChatGPT changed how people think about intelligent software and automation. This blog post explains the relation between data streaming and GenAI and shows the enormous opportunities and some early adopters of GenAI beyond the buzz.
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The State of Data Streaming for Digital Natives in 2023
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The State of Data Streaming for Digital Natives in 2023

This blog post explores the state of data streaming in 2023 for digital natives born in the cloud. Data streaming allows integrating and correlating data in real-time at any scale to improve the most innovative applications leveraging Apache Kafka. I explore how data streaming helps as a business enabler, including customer stories from New Relic, Wix, Expedia, Apna, Grab, and more. A complete slide deck and on-demand video recording are included.
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The State of Data Streaming for Telco in 2023
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The State of Data Streaming for Telco

This blog post explores the state of data streaming for the telco industry. The evolution of telco infrastructure, customer services, and new business models requires real-time end-to-end visibility, fancy mobile apps, and integration with pioneering technologies like 5G for low latency or augmented reality for innovation. Learn about customer stories from Dish Network, British Telecom, Globe Telecom, Swisscom, and more. A complete slide deck and on-demand video recording are included.
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From Smart Factory to Cloud with Data Streaming
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Data Streaming from Smart Factory to Cloud

A smart factory organizes itself without human intervention to produce the desired products. This blog post explores how data streaming powered by Apache Kafka helps connect and move data to the cloud at scale in real-time, including a case study from BMW and a simple lightboard video about the related enterprise architecture.
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Business Process Automation and BPM Workflow Engine and Orchestration with Apache Kafka
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Apache Kafka as Workflow and Orchestration Engine

Business process automation with a workflow engine or BPM suite has existed for decades. However, using the data streaming platform Apache Kafka as the backbone of a workflow engine provides better scalability, higher availability, and simplified architecture. This blog post explores case studies across industries to show how enterprises like Salesforce or Swisscom implement stateful workflow automation and orchestration with Kafka.
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