Browsing Tag

CRM

7 posts
Unified Commerce with Data Streaming using Apache Kafka and Flink at the Edge and in the Cloud
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  • 1.7K views
  • 8 minute read

Unified Commerce in Retail and eCommerce with Apache Kafka and Flink for Real-Time Customer 360

Delivering a seamless and personalized customer experience across all touchpoints is essential for staying competitive in today’s rapidly evolving retail and eCommerce landscape. Unified commerce integrates all sales channels and backend systems into a single platform to ensure real-time consistency in customer interactions, inventory management, and order fulfillment. This blog post explores how Apache Kafka and Flink can be pivotal in achieving real-time Customer 360 in the unified commerce ecosystem and how it differs from traditional omnichannel approaches.
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GenAI Demo with Kafka, Flink, LangChain and OpenAI
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  • 8.1K views
  • 10 minute read

GenAI Demo with Kafka, Flink, LangChain and OpenAI

Generative AI (GenAI) enables automation and innovation across industries. This blog post explores a simple but powerful architecture and demo for the combination of Python, and LangChain with OpenAI LLM, Apache Kafka for event streaming and data integration, and Apache Flink for stream processing. The use case shows how data streaming and GenAI help to correlate data from Salesforce CRM, searching for lead information in public datasets like Google and LinkedIn, and recommending ice-breaker conversations for sales reps.
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Real Time Customer Loyalty and Reward Platform with Apache Kafka
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  • 2.7K views
  • 13 minute read

Customer Loyalty and Rewards Platform with Apache Kafka

Loyalty and rewards platforms are crucial for customer retention and revenue growth for many enterprises across industries. Apache Kafka provides context-specific real-time data and consistency across all applications and databases for a modern and flexible enterprise architecture. This blog post looks at case studies from Albertsons (retail), Globe Telecom (telco), Virgin Australia (aviation), Disney+ Hotstar (sports and gaming), and Porsche (automotive) to explain the value of data streaming for improving the customer loyalty.
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Real-Time Supply Chain Control Tower with Apache Kafka
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  • 6.0K views
  • 6 minute read

A Real-Time Supply Chain Control Tower powered by Kafka

A modern supply chain requires just-in-time production, global logistics, and complex manufacturing processes. This blog post explores a solution that ingests all information flows into a unified central nervous system. The idea of the Supply Chain Control Tower becomes a reality: An integrated data cockpit with real-time access to all levels and systems of the supply chain.
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Apache Kafka to Transform Retail and Shopping with the Live Commerce Metaverse
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  • 3.1K views
  • 11 minute read

Kafka for Live Commerce to Transform the Retail and Shopping Metaverse

Live commerce combines instant purchasing of a featured product and audience participation. This blog post explores the need for real-time data streaming with Apache Kafka between applications to enable live commerce across online stores and brick & mortar stores across regions, countries, and continents in any retail business. The discussion covers several buildings blocks of a live commerce enterprise architecture, including transactional data processing, omnichannel, natural language processing, augmented reality, edge computing, and more.
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Postmodern ERP with Apache Kafka
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  • 6.8K views
  • 11 minute read

Building a Postmodern ERP with Apache Kafka

Postmodern ERP represents the next generation of ERP architectures. It is real-time, scalable, and open by using a combination of open source technologies and proprietary standard software. This blog post explores why and how companies, both software vendors and end-users, leverage event streaming with Apache Kafka to implement a Postmodern ERP.
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