Loyalty Archives - Kai Waehner

Unified Commerce with Data Streaming using Apache Kafka and Flink at the Edge and in the Cloud

1.5K views
8 minute read

Unified Commerce in Retail and eCommerce with Apache Kafka and Flink for Real-Time Customer 360

ByKai Waehner
30. August 2024
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Delivering a seamless and personalized customer experience across all touchpoints is essential for staying competitive in today’s rapidly evolving retail and eCommerce landscape. Unified commerce integrates all sales channels and backend systems into a single platform to ensure real-time consistency in customer interactions, inventory management, and order fulfillment. This blog post explores how Apache Kafka and Flink can be pivotal in achieving real-time Customer 360 in the unified commerce ecosystem and how it differs from traditional omnichannel approaches.

2.6K views
13 minute read

Customer Loyalty and Rewards Platform with Apache Kafka

ByKai Waehner
14. January 2024
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Loyalty and rewards platforms are crucial for customer retention and revenue growth for many enterprises across industries. Apache Kafka provides context-specific real-time data and consistency across all applications and databases for a modern and flexible enterprise architecture. This blog post looks at case studies from Albertsons (retail), Globe Telecom (telco), Virgin Australia (aviation), Disney+ Hotstar (sports and gaming), and Porsche (automotive) to explain the value of data streaming for improving the customer loyalty.