Unified Commerce Archives

Retail Media with Data Streaming using Apache Kafka and Flink

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Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

ByKai Waehner
21. March 2025

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels. As retailers build retail media networks, they unlock new revenue opportunities while improving ad effectiveness and customer engagement. The key to success lies in real-time data streaming, which enables instant targeting, automated bidding, and precise attribution. Technologies like Apache Kafka and Apache Flink make this possible, helping retailers like Albertsons enhance ad performance and maximize returns. This post explores how real-time streaming is driving the evolution of retail media

Unified Commerce with Data Streaming using Apache Kafka and Flink at the Edge and in the Cloud

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Unified Commerce in Retail and eCommerce with Apache Kafka and Flink for Real-Time Customer 360

ByKai Waehner
30. August 2024

Delivering a seamless and personalized customer experience across all touchpoints is essential for staying competitive in today’s rapidly evolving retail and eCommerce landscape. Unified commerce integrates all sales channels and backend systems into a single platform to ensure real-time consistency in customer interactions, inventory management, and order fulfillment. This blog post explores how Apache Kafka and Flink can be pivotal in achieving real-time Customer 360 in the unified commerce ecosystem and how it differs from traditional omnichannel approaches.